We understand relational marketing as the set of actions and strategies that a company carries out to establish and maintain close and lasting relationships with customers in which both parties benefit. Relationship marketing involves a strategic customer orientation that sets it apart from the [...]
Both are systems focused on managing different tasks in a company. But what administers each of these solutions? Adequate information management in the business world can make the difference between success and failure. When it comes to choosing the system that best suits our [...]
Today, September 16, is the International Day for the Preservation of the Ozone Layer. In 1994, the General Assembly of the United Nations declared September 16 as the day for this celebration. It was another September 16, this time in 1987, when one of [...]
When an entrepreneur decides to create a new company or business, the main motivation for doing so is to receive financial compensation. Entrepreneurs are looking for thousands of sales strategies, material to train their team, online resources, etc. that can make their sales increase [...]
Getting information from each and every one of the interactions we have with our customers is very important. Recapitulating all this information, storing and sorting it in a safe place allows us to take further action based on the data obtained. That's precisely what [...]
In the sales world there is an increasingly fierce rivalry. Differentiating ourselves from our competitors by providing added value, such as customer service, is now a plus for us. Traditional sales have a very simple component: the buyer looks for the product he wants [...]
There are several types of management tools on the market. We have mainly CRM and SFA. In this post we want to present the main advantages of each of them to you to see which one best suits our needs. When companies are in [...]
Clients are the backbone of every business and, therefore, the opinion they have of a company and the services it provides is very important. A disgruntled customer can ruin a company's reputation, even though they have a thousand customers who are completely satisfied with [...]
There are currently many tools on the market that help companies in their daily tasks. We find management programs, stock accounting, ERP, CRM, SGE, tools for sharing files, to do mailing,... in short, companies have a wide range of possibilities where they can choose [...]
If you still don’t know our CRM system, this will be the best way to let you know it. Our objective with this blog, in a few words, is recommending them to manage their CRM and apply our commercial and technical knowledge in order [...]
