In summary we can say that a CRM Manager is directly responsible for optimizing your tool CRM and designing marketing campaigns aimed at attracting and retaining customers.
What is a CRM Analyst?
A CRM Analyst is an expert in client analysis and segmentation. Having experience in information technology and current market trends are a plus in the knowledge of this figure in a company.
The functions are very similar to those of a CRM Manager, being these more focused on analyzing the extracted data and managing and designing the marketing campaigns, than on monitoring the good use of the CRM.
You must be an expert in statistics and market research and, of course, you must also know the CRM tools. Above all, the one used by the company where you work.
On many occasions the functions of a CRM Analyst and a Manager CRM are the same and one figure overlaps the other.
Both profiles must be versed in Relational Marketing (You can check what is Relational Marketing in this post) and Digital Marketing. In addition, it is recommended that you have experience in communication and ICTs to carry out excellent campaigns.
A CRM analyst will be the figure able to gather the real and quality information you need from your clients, segment it and analyze it to design campaigns that can be interesting to the target to which they are directed.
Identify purchasing patterns based on the client’s typology, promote measures to improve the client’s experience and support the creation of campaigns, will be some of the main functions to be developed by CRM analysts.