Customer segmentation tools
A CRM tool will be the best choice when segmenting customers. In addition to being able to segment them, there you will find all their stored data, order history, commercial reports.
For example, uSell CRM allows infinite segmentations thanks to its label system . It also stores all the history of the relationship with the customer, an element that may be essential to segment the customer and for future marketing actions.
Thus, in order to perform these segmentations it will be necessary to use a tool such as uSell CRM.
If, moreover, this allows you to adapt the segmentations you make to your business system, and the information you collect in the tool, you will be able to design better optimised campaigns according to the moment in which you carry them out.
Would you like to have a segmented BBDD in your company? Demo CRM for free and we’ll help you get it started.
In addition to these, do you have other ideas for customer segmentation that have been useful in improving your business? Share them in comments!