As we have explained in other articles, the interests and motives that move a customer today to purchase a product or hire a service are very different from those of yesteryear. We are facing a more demanding consumer. Better informed, with greater decision-making power [...]
Consumers now have access to a lot of information and are also subject to many more advertising stimuli than they were a few years ago. The way consumers proceed is not the same today as it was ten years ago. For this reason, the [...]
New technologies allow infinite ways to reach the target customer. For this reason the consumer can be bombarded with advertising that does not need and even feel overwhelmed. Inbound Marketing is a less aggressive way of contacting a Lead to make it a customer. [...]
There are currently many tools on the market that help companies in their daily tasks. We find management programs, stock accounting, ERP, CRM, SGE, tools for sharing files, to do mailing,... in short, companies have a wide range of possibilities where they can choose [...]
